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Where's Waldo?
In downtown Santa Cruz!

All during the month of July, kids can search for the famous children’s book character in the striped shirt and black-rimmed specs who is hiding in local downtown businesses.

Pick up a Find Waldo passport at Bookshop Santa Cruz, the Downtown Information Kiosk, or any participating business. Get your passport stamped or signed each time you spot Waldo, then return your passport when you're done searching and you could win great prizes!

Sponsored by Bookshop Santa Cruz and the Downtown Association of Santa Cruz, Waldo figures will be well-hidden in local businesses including:

Find Waldo is a great summer vacation activity, and a wonderful way for residents to support local business and the Shop Local movement.

A celebration for completing the hunt will be held on Saturday afternoon, August 6th at 2:00 at Bookshop Santa Cruz, with a Waldo party including a Waldo costume contest for kids, games and activities, a raffle for prizes, and even a visit from Waldo himself!

Where’s Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. Since then, the Where’s Waldo books have held a cherished spot on bookstore shelves the world over. There are now over 58 million Waldo books in print worldwide and they’ve been translated into eighteen languages. An entire generation has grown up searching for Waldo and his cast of wandering companions.