Outside of the holidays directly after the 1989 earthquake, I am not sure Bookshop Santa Cruz has ever faced a more important holiday season. Throughout the Covid-19 crisis, we have tried to be there for our community as they worked to support us. Now we are entering the crucial holiday shopping season—a season that determines the fate of retailers and small businesses for the entire year to come. In order to be safe, we won’t be able to have hundreds of people packed into our store during the weeks in November and December. Instead, we hope that our customers can shift their shopping to earlier this year and prioritize supporting local businesses they want to survive. “Shop Early. Shop Local!” is our motto. We have holiday care packages, bookseller concierge appointments, book recommendation virtual happy hours, gift subscriptions, and more to whet your appetite. We look forward to finding the perfect gift for everyone on your list and by doing so, move into 2021 on solid footing. Thank you for your support!
—Casey Coonerty Protti
Owner, Bookshop Santa Cruz