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Small Business Saturday

Saturday, November 25, 2023 - 9:00am to 9:00pm

Show your dedication to local business by doing your holiday shopping with us on November 25th, the Saturday after Thanksgiving, for Small Business Saturday.

Join us online and in the store to shop small and support your community. Readers' Club members who spend $25 or more will be entered to win 10 books from our best books of the year picks—worth over $300!


Kicking off in time for Small Business Saturday: REINDEER ROUND-UP
Santa has lost his reindeer, but you can help find them! Pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses, and then visit them all to search for the beautiful hidden reindeer. Find just 12 of the reindeer and return your map to the Info Kiosk for a prize! Find them all and enter to win a grand prize. FUN for the whole family.