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Saturday, November 26, 2022 - 9:00am to 9:00pm

Show your dedication to local business by doing your holiday shopping with us on November 26th, the Saturday after Thanksgiving, for Small Business Saturday.

Join us online and in the store to shop small and support your community. Readers' Club members who spend $25 or more will be entered to win 10 books from our best books of the year picks—worth over $275! 

The Golden Envelope, only in Downtown Santa Cruz:

There will be 300 Golden Envelopes hidden in bags throughout downtown Santa Cruz shops and each one will contain a special prize. Some may have a $10 gift card to a downtown retailer, some may contain a voucher for a free hot chocolate at your favorite coffee shop, and several will definitely have lots of Downtown Dollars. Grand prizes include tickets to Santa Cruz Warriors and a $200 gift card to Dell Williams, Contest participation requires purchase of $50-$75, depending on participating business's required minimum. (See the list of businesses here.)