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IN-STORE EVENT: Samara Bay, Permission to Speak

Wednesday, April 19, 2023 - 7:00pm

FREE IN-STORE EVENT: Bookshop welcomes speech expert Samara Bay who will discuss her new book Permission to Speak: How to Change What Power Sounds Like, Starting with You. Bay, who has worked with Hollywood's biggest stars, political powerhouses, and business leaders shaking up the status quo, is a local Santa Cruzan — she went to Harbor High and her parents are Nancy Abrams and Joel Primack! Let’s welcome her back home.

"I love this book—funny, surprising, and so important! What a beautiful accomplishment and gift to put into the world." —Rachel McAdams

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Getting heard is a tricky business: It's what you say and how you show up, filtered through your audience's assumptions and biases—and maybe even your own. For women, people of color, immigrants, and queer folks, there's often a dissonance between how you speak and how we collectively think powerful people should speak: like the wealthy white men who've historically been in charge. But, fortunately, the sound of power is changing.

Permission to Speak is your tool kit for making that change. In this revolutionary take on how to use your voice to get what you want, sought-after speech coach Samara Bay offers a fresh perspective on public speaking and a new definition of what power sounds like: namely, you. Blending anecdotes with eye-opening research in leadership, linguistics, and social science, Permission to Speak shows you how to strike the right balance of strength and warmth to land your message; exactly what to do before a high-stakes scenario so that your voice, your mind, and your spirit are ready; and how to turn habits like vocal fry and upspeak into tools. Most important, you'll discover your voice story: why you talk the way you do, what's wonderful about it, and what you've outgrown.

Fiery, fun, and truly profound, Permission to Speak is a personal and cultural reckoning with what speaking in public is and what it can be. This book meets the moment and offers this provocation: When we change what power sounds like, we change who has it.


Samara Bay coaches rising business leaders, political hopefuls, and public figures who need to speak in a voice they recognize as their own to truly make waves. She runs workshops and speaks at organizations around the world to support a new, diverse sound of power. In Hollywood, she helps movie stars integrate good acting with good accents, and has coached clients including Gal Gadot, Pierce Brosnan, Penélope Cruz, Ricky Martin, Terry Crews, Rachel McAdams, Ruth Negga, and Anjelica Huston. She has a BA from Princeton University and an MFA from Brown University. She lives in Los Angeles with her husband, son, and dog, Moxie.


Permission to Speak: How to Change What Power Sounds Like, Starting with You By Samara Bay Cover Image
ISBN: 9780593238684
Availability: On Our Shelves Now
Published: Crown - February 7th, 2023