In a recent Readers Newsletter, we told customers that if they wanted to do only one thing to help support Bookshop Santa Cruz, it would be to take the One Book Pledge. The pledge is a commitment to buy, in any given month, one fewer book at Amazon and one more book at Bookshop Santa Cruz (or at www.bookshopsantacruz.com). Since then, we've had dozens of customers tell us that they were buying a book because of the pledge - because they wanted to ensure that Bookshop Santa Cruz could survive and thrive and because they wanted to help boost the local economy by keeping their dollars local.
A recent study found that even customers who define themselves as loyal independent bookstore customers only buy four out of every ten books from an independent bookstore. Imagine what would happen if everyone dedicated themselves to buying that fifth book from an independent as well. For a store like ours, it means more local jobs, more author events, the ability to carry more unique, small press titles and more money flowing to local schools, libraries and public safety through the collection of local sales tax and store donations.
Since amazon.com is the biggest threat to independent bookstores like ours, taking the pledge is the best way for customers to ensure the long-term viability of Bookshop Santa Cruz. Take the pledge...it is doable, it is meaningful, and it is a commitment to help sustain and grow the local economy.
In the meantime, join the conversation on facebook by joining the One Book Pledge Group, pick up a button saying "I Took the One Book Pledge" at Bookshop and let us know how we can serve you better as you give your gift of patronage to us.
Thank you for taking the One Book Pledge. Stay tuned as we roll this out to customers across the nation who want to support their local independent bookstore. I like to think of it as a mini-revolution - one that was started amongst friends in Santa Cruz.
Casey Coonerty Protti
Bookshop Santa Cruz