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If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore

This is sort of a history of late-stage 20th-century America, seen through the lens of the Simulmatics Corporation. Their forays into big-data human manipulation during the Kennedy election and Vietnam War would later metastasize into Facebook, Google, and the coinfections of Fancy Bear and Cambridge Analytics. Liberal social scientists with a plan to help elect liberal politicians turned, for the most part, into counterinsurgency consultants. But we did get FB likes and targeted ads out of it, so cool, right?

—Dave

If Then: How the Simulmatics Corporation Invented the Future By Jill Lepore Cover Image
$17.95
ISBN: 9781324091127
Availability: Not On Our Shelves, But Available from Warehouse - Usually Delivers in 3-14 Days
Published: Liveright - September 14th, 2021