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If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore

This is sort of a history of late-stage 20th-century America, seen through the lens of the Simulmatics Corporation. Their forays into big-data human manipulation during the Kennedy election and Vietnam War would later metastasize into Facebook, Google, and the coinfections of Fancy Bear and Cambridge Analytics. Liberal social scientists with a plan to help elect liberal politicians turned, for the most part, into counterinsurgency consultants. But we did get FB likes and targeted ads out of it, so cool, right? — Dave

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If Then: How the Simulmatics Corporation Invented the Future Cover Image
$28.95
ISBN: 9781631496103
Availability: On Our Shelves Now
Published: Liveright - September 15th, 2020

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