Peter Mackeonis was a founding director of the 1980's UK systems software company MetaComCo, whose clients included Commodore, Atari, Digital Research and RAND Corporation. His previous book, 'High Tech, Low Morals,' the first eBook, was serialized in 1993 by the San Jose Mercury News. In the late 90's, Peter founded and later sold YAS Corp., one of the first internet subscription-based consumer membership sites to NBC’s women.com. In 2007 Peter was a guest speaker at Online Market World 2007, in San Francisco, on the issues of Spam in marketing. Peter currently runs the London-based advertising company, the Art Wall Company, Ltd., from his home in Santa Cruz County, California.