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Small Business Saturday 2020

Saturday, November 28, 2020 - 9:00am
Small Business Saturday Bookshop Santa Cruz

Join us on November 28th, the Saturday after Thanksgiving, for Small Business Saturday. Shop local and support your community!


Join us online and in the store at Bookshop Santa Cruz to shop small and support local on Small Business Saturday. Readers' Club members who spend $25 or more will be entered to WIN this entire stack of books from our Best Books of the Year picks—worth over $275! See all of the great books on our Best Books of the Year lists including Fiction, Nonfiction, Kids, and Cookbooks HERE.

When you spend at least $15 at Bookshop Santa Cruz (in-store or online) between November 25th and November 30th, you'll receive a free audiobook from! We're calling it Thanks-for-Giving weekend, and we hope book lovers everywhere will take advantage and #ShopLocaBookstores over the biggest retail weekend of the year.

The American Booksellers Association has announced that author, journalist, and former national evening news anchor Dan Rather will serve as the 2020 spokesperson for Indies First, ABA’s national campaign in support of independent bookstores that takes place on Small Business Saturday. Rather encourages everyone to visit their local indie bookstores on November 28 in honor of Indies First/Small Business Saturday.

Dan Rather: What Unites Us Event
On 12/2, join Dan Rather for a discussion on his book What Unites Us: Reflections on Patriotism and the importance of indie bookstores! Register here for the event. Buy the book below.




Staff Pick Badge
What Unites Us: Reflections on Patriotism Cover Image
ISBN: 9781616209940
Availability: On Our Shelves Now
Published: Algonquin Books - September 3rd, 2019

Dan Rather spent decades as a newsman and journalist and recently has found a new and unexpected following in social media. No longer bridled by impartiality but still dedicated to facts and exposing truths, he speaks with passion and emotion about the urgent matters of our time (of which there are so many). This collection of essays reminds us of the things that make our country great—from institutions like public libraries and national parks to the struggle for civil rights and the drive toward science and innovation—while also questioning what patriotism looks like. With his plainspoken and hopeful voice, Rather’s reflection on what it means to love America is perfect for readers of any age.

— S.B.