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Saturday, November 27, 2021 - 10:00am to 9:00pm

Show your dedication to local business by doing your holiday shopping with us on November 27th, the Saturday after Thanksgiving, for Small Business Saturday.

Join us online and in the store to shop small and support your community. Readers' Club members who spend $25 or more will be entered to win 10 books from our best books of the year picks—worth over $275! 

The Golden Envelope with Downtown Santa Cruz:

There will be 300 Golden Envelopes hidden in bags throughout downtown Santa Cruz shops and each one will contain a special prize. Some may have a $10 gift card to a downtown retailer, some may contain a voucher for a free hot chocolate at your favorite coffee shop, and several will definitely have lots of Downtown Dollars. ALL the envelopes contain prize(s) and all you have to do is spend at least $30 at a participating business to be eligible to receive one of the 300 Golden Envelopes!

Thanks for giving with

When you spend at least $15 at Bookshop Santa Cruz (in-store or online) from Wednesday, November 24th, through Tuesday, November 30th, you’ll get to choose a bestselling audiobook from for free! See the details HERE.

Make a donation to our Holiday Book Drive:

Thank you for supporting local public schools!