Independent Bookstore Day!

Saturday, April 28, 2018 - 9:00am to 11:00pm


Stop by Bookshop when we open (at 9:00am) for Verve coffee, doorbuster deals, laughter, local nonprofits, and limited edition, exclusive bookish items that will sell out early in the day. Celebrations continue throughout the afternoon with special guests—including Mayor David Terrazas (inspiring young activists), the Santa Cruz Community Compost Co, and the Museum of Natural History. Daytime events close at 5:00pm to make way for our annual evening LITERARY TRIVIA, sponsored by Santa Cruz Mountain BrewingBONUS: Start the celebration early with the Northern California Book Lover Quest.

Do you have a favorite literary feminist? Are you or do you know a youth-activist? Do you like free prizes? Curious about composting? JOIN US!

2018 Independent Bookstore Day Exclusive Items

2018’s exclusive swag includes an art-pouch honoring Colson Whitehead’s Underground Railroad, a laser-cut art stencil with your favorite quote from The Handmaid’s Tale (“Don’t let the b*stards grind you down”), the cutest Dragons Love Tacos onesie in the whole world, a limited-run Dave Eggers book featuring hand-drawn art, and so much more. Freebies include exclusive Harry Potter art (Happy 20th anniversary, Harry!), and are extremely limited this year, so arrive early! Read full descriptions and prices of this year's exlcusive items here.

Our Independent Bookstore Day Schedule (read full details here):

9:00 AM -- Verve Coffee & Exclusive Items Kickoff

10:00 AM -- Literary Feminists Photobooth: Which Literary Heroine Inspires You? Opening Ceremony

11:00 AM -- "Act Up" Mayor’s Community Read: Student Civic Participation and Letter-Writing with Mayor David Terrazas

2:00 PM--  Books & Bugs: Natural Stewardship through Bugs and Dirt

7:00 PM -- Literary Trivia 2018: The Return of Thomas Todd, sponsored by Santa Cruz Mountain Brewing
Teams of 4-7 can sign up by email to the following address:


All-Day Fun (Read full details here):

  • Literary Feminists Photobooth

  • Prize Wheel 

  • Literary Scavenger Hunt

  • Free Digital Audio Books from Libro.FM

  • Book Lover Quest


Activities are available to all 9:00 AM - 5:00 PM at Bookshop Santa Cruz.

Items, Libro.FM Audiobooks, and the Book Lover Quest available 9:00 am - 11:00 pm, while supplies last!

For more on the national celebration of Independent Bookstore Day, read here.



Other Services:


All titles are subject to availability. Prices subject to change. Please call 831-423-0900 to confirm.
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(831) 423-0900 · 1520 Pacific Ave · Downtown Santa Cruz · Santa Cruz, CA · 95060