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Pitching for Lawyers: Using Marketing Communications Techniques to Improve Your Win Ratio (Paperback)

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Description


This Special Report focuses on improving the performance of lawyers in one of the most challenging areas of their work: pitching for business. In a market place that is becoming progressively more competitive and overcrowded, differentiating your work from the competition and winning is essential for the future of your firm. Whether it's pitching to a group, responding to a tender or meeting with an individual, using a combination of marketing communication techniques and in-depth audience analysis to prepare properly will improve the quality of your pitch and increase your success rate. You will stand out from the crowd. This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching. It also includes feedback and case studies from in house lawyers and partners, who have seen or made the worst of pitches, and the most outstanding.


Product Details
ISBN: 9781787422742
ISBN-10: 1787422747
Publisher: Globe Law and Business Limited
Publication Date: September 30th, 2019
Pages: 72
Language: English
ABA Admin Product Details
Data Source: Ingram
Created At: 2/17/2019 12:31pm
Last Updated At: 2/16/2021 08:29am