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This book is an achievement—in prose that is engaging and accessible, Zuboff breaks down the logic and operating principles behind today's major tech companies, connecting the emphasis on collection of users' data to the massive profits of Google, Facebook, Amazon, and more. Zuboff unpacks the major stories you've seen in the news, including the Cambridge Analytica scandal that forced Mark Zuckerberg to testify in front of Congress, and provides a thorough analysis of the contemporary moment in order to plan and strategize for the future. Central to this book's analysis is the idea that it is impossible to compare an unprecedented event to something that has happened before, and Zuboff makes the case that the unregulated expansion of behavioral data collection by major tech companies represents an unprecedented event with dangerous implications. This book does for privacy and surveillance what Rachel Carson accomplished with Silent Spring, and should be required reading for any user of the internet or participant in a democracy.— Billy