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Radio Programming: Tactics and Strategy (Hardcover)

Radio Programming: Tactics and Strategy By Eric Norberg Cover Image
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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Product Details
ISBN: 9781138464773
ISBN-10: 1138464775
Publisher: Routledge
Publication Date: August 15th, 2017
Pages: 206
Language: English
ABA Admin Product Details
Data Source: Ingram
Created At: 3/24/2018 03:44pm
Last Updated At: 7/2/2023 08:02am

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