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Let the Story Do the Work: The Art of Storytelling for Business Success (Hardcover)

Let the Story Do the Work: The Art of Storytelling for Business Success By Esther Choy Cover Image
$24.95
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Description


People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.

For most, there's nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

In Let the Story Do the Work, you can learn to:

  • Capture attention
  • Engage your audience
  • Change minds
  • Inspire action
  • Pitch persuasively

When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you'll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

About the Author


Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.


Product Details
ISBN: 9780814438015
ISBN-10: 0814438016
Publisher: Amacom
Publication Date: July 27th, 2017
Pages: 256
Language: English
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Data Source: Ingram
Created At: 11/26/2016 03:17pm
Last Updated At: 8/14/2022 04:12pm