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The Big Time by Michael MacCambridge

Though it's hard to imagine now, there was a time when the NBA was a backwater league with few fans, when the average professional football or hockey player needed a side job in the off-season to make ends meet. Michael MacCambridge’s thoroughly researched and well-written book takes us back to the 1970s and shows how big-money television deals, better individual contracts, increased acceptance of integration, and the emergence of female athletes combined to bring sports from the margins to the mainstream and indelibly change the country. 


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The Big Time: How the 1970s Transformed Sports in America By Michael MacCambridge Cover Image
ISBN: 9781538706695
Availability: On Our Shelves Now
Published: Grand Central Publishing - October 10th, 2023