Invisible Influence by Jonah Berger

An in-depth study on human behavior, Berger provides study after study that will have you questioning the reasons behind your preferences. Why do certain names become popular? Why do we buy certain brands? Why are we attracted to certain colors? The answers to those questions are not what you might think. Surprising and informative, check this one out! - Grace

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Invisible Influence: The Hidden Forces That Shape Behavior Cover Image
$16.00
ISBN: 9781476759739
Availability: On Our Shelves Now
Published: Simon & Schuster - June 20th, 2017

 

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