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42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success (Paperback)
$19.95
On Our Shelves Now
Description
This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000ft “hawk-eye” perspective, as well as drilling down into the many different considerations for an effective website and social media presence.
The 42 Rules are based on Philippa’s 15plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life ideas and case studies from her clients, colleagues and over thirty contributing experts.
About the Author
A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995. Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations. Philippa was the sole featured expert for the cover story on effective Web strategies for UPS "Compass" Magazine Fall 2009, distributed to more than 1million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.
Praise for 42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success…
"A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes." - Guy Kawasaki, Author, Enchantment: The Art of Changing Hearts, Minds, and Actions and former Chief Evangelist of Apple
"The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web 'ambassadors' will benefit simply by asking the questions implied by author Gamse's rules." - Vint Cerf, Internet Pioneer
"Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer." - Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, Social Media Metrics
"Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media." - Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School
